Sponsorship
Put your name where 1,00,000 people will be standing
Durga Puja 2026 runs for five days. Sponsorship funds the Puja, the free bhog, and the meals Durgapatra Abhiyan serves to children who are not at it.
The case
Why a brand belongs here
Five days, one audience, no scroll
AAB has published an expected footfall of over 1,00,000 across the Puja. These are people standing in front of your name for an evening at a time, not impressions counted in a dashboard.
A community that is easy to reach and hard to buy
The gathering skews heavily towards IT and ITES professionals and their families — a high-affinity, high-intent audience that most media plans reach expensively and impersonally.
Association with culture, not with clutter
Durga Puja carries meaning your brand cannot manufacture. Sponsoring it puts you inside an occasion people care about rather than beside content they are trying to skip.
Coverage that has actually happened
Durga Puja 2024 was covered by Deccan Herald and the Times of India, and won the Sera Decoration award. The press interest is real and repeatable.
Packages · 2025 rates
Five tiers
These are the rates AAB published for 2025. Confirm the current year's card with the team before you plan around it.
Title Sponsor
₹15 Lakh
Your name on the main gate, and on everything the Puja prints.
- Named as Title Sponsor at the main entrance gate
- Branding on the entry gate, stage backdrop, wings, Puja area, bhog area, parking and other vantage positions
- Promotion across social media, event passes, food passes, parking passes, banners and posters
- One full-colour A4 advertisement in URULI
- Sponsor AV screening and MC announcements during breaks
Powered By
₹10 Lakh
Second only to the gate, and present at every stage moment.
- Named as Powered By Sponsor
- Branding on the stage backdrop, wings, Puja area, parking and other key positions
- Promotion across social media, event passes, banners and posters
- One full-page A4 advertisement in URULI
- Sponsor AV screening and MC announcements during breaks
Special Partner
₹7 Lakh
A named partnership, sized for a brand that wants presence without the gate.
- Named as Special Partner across the event
- Branding at the stage, Puja area and principal vantage positions
- Promotion across social media, banners and posters
- Advertisement in URULI
- MC announcements during breaks
Associate Sponsor
₹5 Lakh
Visible through the whole five days, on stage and off.
- Named as Associate Sponsor
- Branding on the stage backdrop, wings, Puja area, parking and other vantage positions
- Promotion across social media, event passes, banners and posters
- One half-page advertisement in URULI
- Sponsor AV screening and MC announcements during breaks
Spot Sponsor
₹3 Lakh
One place at the Puja, yours — plus a stall to talk to people at it.
- Named on a specific spot — the VIP area, chair-back covers or the food stall area
- Branding on that section of the event
- Quarter-page advertisement in URULI
- A dedicated stall for your products and services
- MC announcements during breaks
Offerings
Sponsor a ritual
Not advertising. A ritual sponsorship is an offering made in your family's name, announced at the Puja.
| Ritual | Offering |
|---|---|
| Sandhi Puja | ₹1 Lakh |
| Ashtami Puja | ₹1 Lakh |
| Navami Puja | ₹1 Lakh |
| Kumari Puja | ₹1 Lakh |
| Ashtami Bhog | ₹1 Lakh |
| Navami Bhog | ₹1 Lakh |
| Saptami Puja | ₹50,000 |
| Dashami Puja | ₹50,000 |
| Saptami Bhog | ₹50,000 |
| Ardharatri Puja | ₹25,000 |
Talk to the team
Packages can be built around what you actually want. Tell us the budget and the audience, and we will come back with a proposal.